oai:eurokd.com:article/21 2025-12-15

The Function Chief happiness officer and the Double Performance Reality and Perspectives in African countries Case of B2S Morocco <p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;">Happiness at work is a major issue, which is now widely acknowledged. However, this factor needs to be taken into account in a more in-depth approach in the new insights that have been recently generated. Indeed, it is often the motivational factors derived from the theories of organizations applied in large companies that are cited as an example. More than merely an overview of these practices, other studies focus on the inadequacy of these factors to achieve the targeted motivation. It then becomes pertinent to question the analysis of the degree of employee satisfaction by integrating happiness as a new motivating factor. The main objective of this paper is therefore to develop a heuristic model that can be used to examine the articulation of classical as well as atypical motivational factors with social and economic performances, while introducing the position of the Chief happiness officer as a stimulant to these performances.</span></p> EuroKD Publishing 2019-04-09 Text https://api.eurokd.com/Uploads/Article/21/JBSO.2019.02.03.pdf https://doi.org/10.32038/JBSO.2019.02.03 en Pages 18–29